10 Dos And Donts For Working Your Trade Show Booth
Exhibiting at trade shows is an effective marketing strategy for giving your company exposure and connecting with corporate decision makers and end users amazon michael kors rose gold ladies watches. But it comes at a cost. In addition to paying for travel expenses, you’ll need to pay for your trade show exhibit and rent space in the convention hall. You’ll also be spending a considerable amount of time away from your office. That’s why it’s crucial that you do everything possible to make the event a success.
How you work your booth at the show will play a key role in your results. Do the right things at the right time and you’ll not only improve your odds of recouping your investment, but also generate an impressive return on it. Do the wrong things and the entire event might turn into a huge waste of time and money.
With that in mind, read on for the 10 most important do’s and don’ts of working your trade show exhibit.
5 Things You Must Do While Working Your Booth
Put yourself in the shoes of an attendee amazon michael kors rose gold ladies watches. You’re at the event to find new products, see existing suppliers, and meet new business owners. You’ve also been on your feet all day, so you’re tired, hungry, and a little impatient amazon michael kors rose gold ladies watches. Given those circumstances, you’re more likely to have a positive experience if an exhibitor does the following 5 things.
1 Greet Attendees
When someone stops by your trade show exhibit, welcome them. Set everything else aside and shake the person’s hand. Break the ice with a question or two regarding where the individual is from and how his or her experience at the event has been thus far amazon michael kors rose gold ladies watches.
In short, make them feel glad to have visited.
2 Ask About Their Problems
Everyone attending the event is there for a reason. Maybe they’re looking for new suppliers. Perhaps they’re searching for hot new products to sell. Or maybe they have unique business related problems for which they need to find a solution amazon michael kors rose gold ladies watches.
The only sure way to discover the reasons an attendee is visiting your booth is to ask.
3 Offer Valuable Information
Attendees love information as long as it’s relevant to their needs and interests. Give it to them for free and you might end up winning fans.
For example, offer a free booklet containing tips that address the business challenges attendees are experiencing. Or ask visitors to sign up for a free email newsletter through which you’ll send them helpful, insightful articles about their niche.
4 Qualify Leads
Not everyone who visits your booth will be a good lead amazon michael kors rose gold ladies watches. Some will be tire kickers, doing basic research regarding their options. Others will merely be curious or motivated to visit by your free giveaways.
Create a process through which you qualify leads based on the urgency of their needs and their budgets. That way, you can spend the majority of your time with people who are best positioned to leverage your help amazon michael kors rose gold ladies watches.
5 Collect Contact Details
One of the keys to trade show marketing success is to follow up with attendees after the event. In order to do that, you must have their contact information. Start by seeking their names, phone numbers, and email addresses. If possible, find out their titles, budgets, and when they need to make a decision regarding potential solutions to their problems amazon michael kors rose gold ladies watches.